Curiosity stops the scroll.
If your content isn’t getting attention, it’s usually because the hook doesn’t make people curious enough to stop.
Good hooks do one of three things:
• Challenge a belief
• Reveal a mistake
• Promise clarity
Here are 5 examples you can adapt:
“This is the mistake most beginners make when starting ______.”
“Nobody warned me about this when I started ______.”
“If you feel stuck with ______, read this.”
“This is why your ______ isn’t working.”
“Before you try to fix your ______, understand this first.”
Your turn.
Drop your niche (business not the audience) or topic below and I’ll help you rewrite one of these hooks for your audience.
Hooks are not about being dramatic.
They are about being relevant.
— Your Content Coach
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8 comments
Hester Conradie
6
Curiosity stops the scroll.
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