One of the biggest events in fashion tech is happening in London right now. ๐
The Fashion Tech Show Europe 2026. formerly known as PI Apparel kicks off today at The Brewery in London and runs through to tomorrow, 31st March.
This is the event where the people driving digital transformation in fashion come together. Brands, retailers, technology innovators, product developers, and industry leaders, all in one room talking about where fashion is heading and the tools and strategies taking it there.
For over a decade this event has been the pulse of fashion technology in Europe. And this year it has evolved into something bigger rebranding from PI Apparel to The Fashion Tech Show, signalling just how mainstream fashion tech has become.
๐ช๐ต๐ฎ๐ ๐ถ๐ ๐ฏ๐ฒ๐ถ๐ป๐ด ๐๐ฎ๐น๐ธ๐ฒ๐ฑ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ต๐ถ๐ ๐๐ฒ๐ฎ๐ฟ ๐๐พ
๐ ๏ธ How products are being designed, made, and sold differently
๐ก Digital Product Creation โ reducing physical sampling and building smarter workflows
๐ Sustainability through digital โ how technology is cutting waste across the supply chain
๐ค AI integration across design, planning, and production
๐ How brands are connecting creativity, technology, and commerce in 2026
One standout exhibitor to know about, Shima Seiki are showcasing their APEXFiz design software, which supports the full creative process from design planning through to realistic textile simulation and 3D virtual sampling. Exactly the kind of tool this community should be across.
For those of us not in the room today, keep an eye on the conversations and announcements coming out of this event. The Fashion Tech Show sets the agenda for what the industry focuses on for the rest of the year.
๐๐ ๐ฎ๐ป๐๐ผ๐ป๐ฒ ๐ถ๐ป ๐๐ต๐ถ๐ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ ๐ฎ๐๐๐ฒ๐ป๐ฑ๐ถ๐ป๐ด ๐๐ผ๐ฑ๐ฎ๐ ๐ผ๐ฟ ๐๐ผ๐บ๐ผ๐ฟ๐ฟ๐ผ๐? ๐๐ป๐ฑ ๐๐ต๐ฎ๐ ๐๐ผ๐ฝ๐ถ๐ฐ๐ ๐ถ๐ป ๐ณ๐ฎ๐๐ต๐ถ๐ผ๐ป ๐๐ฒ๐ฐ๐ต ๐ฎ๐ฟ๐ฒ ๐๐ผ๐ ๐บ๐ผ๐๐ ๐ฐ๐๐ฟ๐ถ๐ผ๐๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ฟ๐ถ๐ด๐ต๐ ๐ป๐ผ๐?
Drop your thoughts below ๐๐พ