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4d •
I've opened my Classrooms for free
Welcome to the vault! You have complete free access to all 5 production and release courses. If you are local and looking for hands-on, live deck training, check the pinned post to reserve one of the limited spots for our 4-hour in-person workshop.
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Nov '25 •
As promised, I'm going to go over your first $1,000 as a DJ
Okay, so let's get into it. As promised, I'm going to go over your first $1,000 as a DJ. If you're new here, I go by Primo. I've been a DJ for the last four years and have been making mixes since I was sixteen. I recently spent the last five months abroad learning how to become a producer and teaching my Intro to Serato Course. I created this particular community for those who are serious about learning the business of music and entertainment. This is for anyone looking to move from a hobby to a professional career. My Intro to Serato Course will take you from practicing in your bedroom to performing. Your $1000 as a DJ is a combination of skills, validation from your audience, and a business foundation. I want you to understand that you do not need a massive setup to get started. You want to focus on minimal viable equipment to perform professionally. This includes a mixer/controller and a reliable laptop. For most venues, a basic speaker system/PA system and cables are typically provided. However, the more equipment you can get your hands on and use at a mastered level, the higher your rate. When I first started out as a DJ, I had a turntable that my ex-boyfriend bought me and a Mac computer. Over time, I bought all necessary cords, a microphone, lighting, a backdrop and camera that I used for streaming, and speakers. I want you to know that having all the equipment you need is a luxury. The standard you want to get to is having literally everything you could need—or even anything anyone else would need—during your time working as a DJ. Having the necessary equipment proves that you are a professional, and being able to use the equipment effectively shows that you have experience. People are more likely to trust you, and this will help you along the way to network and build relationships with other DJs and performers in your industry. Where the Money Comes From... So I'm sure you're wondering where exactly this money will come from? Will it be from weddings, birthday parties, local bars, clubs, or even streaming? You want to take some time to narrow down your focus, simply because this makes marketing yourself easier. When I first started out as a DJ, I knew that I would be performing in places where I went to party frequently with friends. I already knew a lot of the business owners and venue owners who would eventually hire me or ask me to take residency at their location.
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Feb 11 •
IF YOUR NEW HERE (START WITH THIS)
We're so excited you’re here! This is more than a membership — it’s a movement. You’ve just joined a powerful network of purpose-driven entrepreneurs who happen to be artist, djs, and producers committed to learning how money work in the music industry, distributing your music, and resources for people like us. 🚀 NEXT STEPS TO GET STARTED: ✅ Make Your First Post & Introduce Yourself Share in the community: - Your Name - Where You're From - What you're most excited to learn or accomplish in the Network 📸 Pro Tip: Add a GIF or selfie to show your personality! ✅ Download the Skool App (if you're on our Skool platform) Stay connected and get notifications on the go: - 📲 iOS App - 📲 Android App ✅ Step 4: Set Up Your Profile Like a Pro - Add a clear profile picture - Share your business name or niche - Start liking and commenting on posts
9d •
The Psychology of the "Floor Rate"
I will always share my experience from the perspective of what I have actually done. My goal is to put you in a position where you can learn and make informed choices about how to push your DJ career forward. At the beginning of my career, I immediately charged for my services. I spent a lot of time practicing on my own so that I felt comfortable asking for payment. I can’t think of many gigs I did for “exposure” or through a barter system. When you decide to barter, you must understand that the client will likely expect to continue bartering in the future. That is not how you want to start your career. You should always charge, even if it is a minimum rate. Understanding Your Floor Rate: A floor rate is a barrier that commands respect from venues and clients. It is the absolute lowest amount you are willing to trade your services for. When I started, I set my rate at $50 per hour. I chose this because I was usually DJing for multiple hours at a time, and in my regular daytime job as a nail technician, I earned between $50 and $80 an hour. That was my floor; I refused to go under it. Commit to your minimum. If a client cannot meet your floor, they aren’t a client—they are a favor. We aren’t building a new career to do favors. You wouldn’t use a bartering system at a 9-to-5 job, so don’t walk into a professional DJ career trading your time for free drinks or “exposure.
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14d •
So, you had your first DJ gig. Now what?
Once the gig has been completed, you want to have a strategy for asking for feedback. Of course, the owner and some audience members will have already told you how great of a job you did, but you want to follow up with the person that hired you and ask for specific feedback. Ask how they felt about certain things specific to the gig. Maybe your thing is playing mash-ups or your thing is ‘90s nostalgia. Ask them to rate your performance and even for feedback on what you could improve upon. By now, you have a strategy on how to get gigs and also maintain them so that way you can gain future residency and be hired often by people you know. Rinse and repeat this strategy as many times as you need to until you reach your first thousand dollars. I’ll let you know now, this process isn’t a quick one, but it is extremely effective, and the sooner you implement the techniques listed here, the sooner your hard work and energy will pay off for you. Now, I’m going to throw you off on your own. Take some time to think about potential locations you can reach out to. Again, make sure you have your pitch deck ready and have given yourself a full social media audit before moving forward. Go into the Classroom Where I have what to do to earn your first $1000 as a DJ.
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I help Producers release music as Independent Artist and earn money as a DJ.
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