I read a great article on pricing metrics. Take a look: https://www.linkedin.com/pulse/why-forecasting-influencer-marketing-so-hard-how-get-right-sullivan-imvxe/

So after running campaigns for a while, I started keeping notes on what separates the creators who consistently get brand deals from those who don't. It's not follower count, I've worked with 10K creators who are more professional than some with 500K. Here's the stuff that actually matters when brands are deciding who to work with: -Email basics that make a difference Your email signature says everything. I can't tell you how many creators email me from "[email protected]" with no signature, no links, nothing. Meanwhile, the pros have clean signatures with their name, handle, and a link to their media kit. Takes 30 seconds to set up but makes you look like you take this seriously. Same with response time. The creators booking consistent deals usually get back to me within 24 hours, even if it's just "got your email, will respond properly tomorrow." The ones who take a week to reply? They're competing with creators who don't. -Your bio is your first impression I check everyone's bio before reaching out. Half have no contact info at all, no email, no "DM for collabs" (i prefer when creators have their email in the bio btw), nothing. I'm not going to hunt through your posts trying to figure out how to reach you. The creators who make it easy to contact them are the ones getting the emails. -Media kits, why do so many suck? This is where I see the biggest gap. Some creators send me a PDF they made in 2022 with screenshots and outdated stats. Others have everything current and organized, either they're really good at updating spreadsheets regularly, or they use tools that keep everything fresh automatically. I've seen creators use everything from Canva templates they update monthly, to platforms like CreatorsJet that pull your current stats in real-time. Honestly doesn't matter what you use, just that it's current and easy to read. -Consistency is Key Your handle should be the same across platforms (or at least similar). Your content categories should make sense, if you're a fitness creator, don't randomly post about crypto unless there's a clear connection.

Here's some info about training the algorithm to send you traffic... it all starts with your thumbnail! youtube.com/watch?v=swaKs3uM4NQ

Someone sent this and I thought it was worth posting. Mistake #1: The "fake suspense" opener. Starting with "Wait for it..." or "You won't believe this" actually decreases retention by 23% in the first 3 seconds (based on my last 50 videos). What works: ultra-specific, mid-action opens. Instead of "This workout changed my life," try "I did 100 squats for 30 days and my knees started clicking. Mistake #2: The 4-7 second death valley. This is where 60% of viewers bail if you don't give them a "commitment reason." I was doing slow builds - huge mistake. Now I drop the most shocking visual, stat, or statement right at the 5-second mark. Think of it as your "stay hook" - different from your scroll-stopper. Mistake #3: Deadly pacing patterns. Any pause over 1.2 seconds = immediate drop-off. I learned this by tracking frame-by-frame retention. Your brain thinks "dramatic pause," but viewers' thumbs are already swiping. Cut everything 30% shorter than feels natural. Mistake #4: The "reveal too early" trap. If you show the end result in the first 10 seconds, retention drops 40%. People think they got what they came for. Always tease the outcome, show the process, THEN reveal. Works every time. Mistake #5: No "rewatch triggers" Content that gets rewatched gets pushed harder by algorithms. I now intentionally place quick text overlays, fast transitions, or "blink and you'll miss it" elements that make people go back. Increased my rewatch rate from 8% to 31%.

What could I teach, or bring someone else in to teach, that would help you the most? Nothing (well almost) is off-limits!