10d • Chat & Questions
It's the little things that matter getting a deal...
So after running campaigns for a while, I started keeping notes on what separates the creators who consistently get brand deals from those who don't. It's not follower count, I've worked with 10K creators who are more professional than some with 500K.
Here's the stuff that actually matters when brands are deciding who to work with:
-Email basics that make a difference
Your email signature says everything. I can't tell you how many creators email me from "[email protected]" with no signature, no links, nothing. Meanwhile, the pros have clean signatures with their name, handle, and a link to their media kit. Takes 30 seconds to set up but makes you look like you take this seriously.
Same with response time. The creators booking consistent deals usually get back to me within 24 hours, even if it's just "got your email, will respond properly tomorrow." The ones who take a week to reply? They're competing with creators who don't.
-Your bio is your first impression
I check everyone's bio before reaching out. Half have no contact info at all, no email, no "DM for collabs" (i prefer when creators have their email in the bio btw), nothing. I'm not going to hunt through your posts trying to figure out how to reach you. The creators who make it easy to contact them are the ones getting the emails.
-Media kits, why do so many suck?
This is where I see the biggest gap. Some creators send me a PDF they made in 2022 with screenshots and outdated stats. Others have everything current and organized, either they're really good at updating spreadsheets regularly, or they use tools that keep everything fresh automatically.
I've seen creators use everything from Canva templates they update monthly, to platforms like CreatorsJet that pull your current stats in real-time. Honestly doesn't matter what you use, just that it's current and easy to read.
-Consistency is Key
Your handle should be the same across platforms (or at least similar). Your content categories should make sense, if you're a fitness creator, don't randomly post about crypto unless there's a clear connection.
Brands want to work with people who know their lane and stay in it. Obviously you can post other stuff sometimes, but your main content should make sense together.
-The Little Things
Professional creators I work with always:
- Confirm receipt of contracts
- Ask questions upfront instead of mid-campaign
- Deliver content on time (wild concept, I know)
- Follow basic email etiquette
- Have their payment info ready to go
None of this is rocket science, but you'd be surprised how rare it is.
The creators making real money from this aren't necessarily the most creative or the biggest, they're the ones who make brands feel confident that working with them won't be a headache.
[from Reddit - https://www.reddit.com/r/ContentCreators/comments/1neazh4/the_small_things_that_make_creators_look/]
What other "small things" have you noticed that separate the pros from everyone else?
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It's the little things that matter getting a deal...
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