Florals have long been among the most treasured materials in perfumery. In many cases, they command prices that rival—or even surpass—those of oud and saffron. Few flowers have captivated perfumers quite like jasmine, whose intoxicating aroma has earned it an enduring place at the heart of the craft. Today, we’re creating a co-absolute by combining both Jasmine sambac and Jasmine grandiflorum concretes. Although they share the same common name, these two species have remarkably different personalities. Jasmine sambac is richer, more intense, and beautifully indolic, with a subtle fruity nuance that gives it incredible depth. Jasmine grandiflorum, by contrast, is softer, sweeter, and effortlessly elegant, lending an airy floral refinement. Together, they have the potential to create an exceptionally full, nuanced, and almost ethereal jasmine experience. A concrete is the first stage of extraction: a fragrant, waxy mass that contains the flower’s aromatic compounds along with its natural waxes and pigments. It is then washed with ethanol, allowing the aromatic molecules to dissolve while leaving the waxes behind. After filtration, the alcohol is carefully evaporated, revealing the finished absolute. This is only the beginning of the process, but we’re excited to see how these two extraordinary jasmines evolve together. We’ll share the results once the co-absolute is complete.

We now officially have the syllabus for Part 2 of the Advanced Perfumery Course! This is an incredibly comprehensive course covering everything you need to know to start building your own fragrance brand. From branding and product development to manufacturing, pricing, marketing, wholesale, and more, it’s designed to give you a clear roadmap without the guesswork. While not required, I highly recommend having some experience in perfumery before diving into this course. Completing at least a beginner and intermediate course—or having a solid foundation in perfumery—will make these concepts much easier to understand. Some of the topics are advanced and can become overwhelming without that foundation. Perfumery is a marathon, not a sprint. Take your time, build your skills properly, and enjoy the process of seeing everything come together. The course is expected to be available sometime next month. It will take me a little while to write, film, and complete everything, so thank you in advance for your patience. I want to make sure it’s as thorough and valuable as possible. Pricing: $799 Once purchased, you’ll have lifetime access, so there’s no need to worry about losing access or having a limited amount of time to complete the material. If you have any questions, feel free to reach out. I’m always happy to help!

Here is an early look into what kind of exercises and information is going to be included in the workbooks. This is pulled from the Intermediate course book I am currently working on. These are some of the basic exercises and tools we will be providing you with to help you better understand musks and their roles in perfumery. Now available in the intermediate course!!

Today, I wanted to begin a new series exploring specific notes found in nature and how we recreate them in perfumery. While this series will occasionally venture into fantasy accords, the goal is to deepen our understanding of perfumery as a whole and remind ourselves that creativity should never have limitations. The first note we'll explore is one of my personal favorites: rose. Rose holds a very special place in my heart. I grew up surrounded by rose bushes, cutting fresh blooms as a child to bring to my grandmother, who always seemed to smell of roses herself. To this day, that aroma immediately brings back those memories. Most people think of rose as a single, linear scent. In reality, nothing could be further from the truth. Nature is far more complex than that. Before we talk about roses specifically, it's important to understand why flowers are fragrant in the first place. Floral aromas evolved primarily to attract pollinators. Different flowers produce different combinations of aromatic molecules that appeal to particular insects, birds, or other pollinating animals. This incredible diversity is why flowers can smell so vastly different from one another. Some are fresh, dewy, and unmistakably floral, while others can smell surprisingly spicy, fruity, citrusy, green, or even reminiscent of licorice or melon. Over the years, I've spent countless hours visiting nurseries, botanical gardens, and dedicated rose gardens, studying hundreds of different cultivars. My goal wasn't simply to admire them—it was to understand how roses actually smell in nature rather than relying on the simplified idea of "rose" that perfumery often presents. One observation I've made is that the color of a rose often gives clues about its overall aromatic character. This certainly isn't a strict rule, and there are countless exceptions depending on the variety, but it's an interesting trend I've noticed. - Yellow Roses - Often the brightest-smelling of the group. Many have citrusy, lemony, or even melon-like nuances that can feel cheerful, sparkling, and surprisingly tropical.