Jun 1 • General discussion
DOWNLOADABLE: In Social Media, What Should You Post?
TIP #1: START WITH WHAT IS PRESSING
Sometimes we sit down to write a post and think we have to come up with something clever.
A teaching point.
A lesson.
A perfectly polished thought that proves we know what we’re talking about.
But the strongest posts often begin much closer to home.
They begin with what is pressing on us right now.
What are you wrestling with?
What keeps circling back through your thoughts?
What are you learning in real time?
What are you noticing in yourself, your work, your family, your faith, your creativity, your business, your book?
That is not “too ordinary.”
That is the anchor.
TIP #2: DON’T WORRY ABOUT HOW LONG IT IS “SUPPOSED” TO BE
One of the fastest ways to flatten your voice is to make every post match what the experts say “works.”
Short posts work.
Long posts work.
Story posts work.
One-line posts work.
Teaching posts work.
Messy, human, in-the-middle posts work.
But not if every post is forced into the same formula.
When you’re building a long-term social media strategy, you need rhythm.
Some posts should be quick.
Some should go deeper.
Some should teach.
Some should simply tell the truth.
The goal is not to make every post the “ideal” length.
The goal is to build trust over time.
So don’t write to satisfy the data.
Write to serve the moment.
Say what needs to be said.
Use the space it needs.
Then move on.
TIP #3: ANALYZE AFTER YOU HAVE ENOUGH TO ANALYZE
Don’t over-measure too soon.
A lot of people post three times, look at the numbers, and decide something “doesn’t work.”
That is way too early.
First, build a body of work.
Write the short posts.
Write the long posts.
Write the stories.
Write the teaching posts.
Write the honest, in-the-middle posts.
Let your audience respond over time.
Then, once you have enough posts to see patterns, look back and ask:
- What got people talking?
- What made people feel seen?
- What led to messages, comments, shares, sign-ups, or sales?
- What felt most aligned with your actual voice?
That’s when the data becomes useful.
Not as a master.
As a mirror.
Create first.
Then study what connected.
Then do more of what works without losing the human voice that made it work in the first place.
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DOWNLOADABLE: In Social Media, What Should You Post?
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