Mar 22 • ⁉️Q&A
What conversion rates and CPL should you expect from Facebook Ads?
I get this question a lot from people who have never run ads before...
Conversion rates vary from person to person, depending on your exit strategies and skills on the phone. That said, a realistic benchmark is converting 1 in 20–30 leads.
As for CPL (Cost Per Lead), we're running at around $25 semi-nationwide — though this can shift based on the size of your target audience and how competitive your market is. Generally speaking, the larger your target audience, the lower your CPL.
The biggest lever you can control? Your phone skills. The leads are there — the conversion is where the game is won.
Drop any follow-up questions below 👇
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What conversion rates and CPL should you expect from Facebook Ads?
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