I'm going to run meta ads for a high ticket product and I was just wondering if you have a rule of thumb for how much spend you'd spend a day when testing a product? I'm used to low ticket budgets, testing at around $60usd a day but that obviously is an insignificant figure when selling a higher ticket product. Also is there a certain spend you'd need to validate a product? I know with meta ads your first sale/sales can be more expensive whilst your ads are more broad and the algorithim is still learning your audience, so if your not getting as significant margins as you'd hope/expect would you just cut and move on or is it more case dependant?