ROOTS
Private
110 members
$49/month
ROOTS | Built From the Ground Up
Build your own home. Start your business. Learn from someone doing the work.
I’m Ian Mitzelfeld. I started cutting grass at 15, opened a restaurant with my wife at 20, started a concrete business at 22, and got my contractor’s license at 24.
I’ve built homes for my family and clients and grown a following of almost 300,000 across platforms by sharing my work—generating leads without paying for ads.
ROOTS helps homeowners plan and manage their builds and tradespeople start and grow their businesses.
Inside, we cover:
• Buying land, budgeting & planning your build
• Hiring subcontractors & managing construction
• Materials, schedules, inspections & decisions
• Pricing, estimating & contracts
• Creating authentic content & building a trusted brand
• Getting customers & organizing your business
• Managing clients, subs & communication
Real experience, practical resources, and a community to help you take your next step.
ROOTS
skool.com/ianmitzelfeld
Helping homeowners plan & manage their builds and tradespeople start & grow a business through pricing, branding, content & winning jobs.
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