2d (edited) • Start here
How consent works on Hyperknown, step by step
Lesson 1.3 from the Start here course. Here's the full transcript of the video.
Transcript
Consent on Hyperknown isn't a box you tick once. It happens every single time, for every project. Here's the flow.
Step one. A brand sends a brief. It says what the campaign is, which markets it runs in, which channels, and for how long.
Step two. Verified talent read that brief in full. Nothing is hidden, and nothing goes ahead before they've seen it.
Step three. Each person says yes or no, and it's their call, project by project. A yes on one campaign doesn't mean yes to the next.
Step four. For every yes, Hyperknown issues a licence and a provenance record.
Step five. The brand's studio produces the work inside that licence, and nothing outside it. Same markets, same channels, same dates.
When the term ends, the right ends. If the brand wants more, it comes back to the person for a new yes.
That's the loop. Simple, recorded, and it protects everyone in it.
Watch on YouTube: https://youtu.be/qL6-lVDbzYE
Real people. Real consent.
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How consent works on Hyperknown, step by step
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