2d • AI video lab
Breakdown: how the launch film was made
Lesson 4.4 from the AI video lab course. Here's the full transcript of the video.
Transcript
This is how we made Behind every local face, a yes.
It started with a brief, the same kind we teach in this community. One summer ad for a sample brand, Lumo, running in three markets.
Cast from verified talent who'd agreed to appear. Dean in the UK, Bree in the USA, Kodcharos in Thailand.
We built the hero ad once. Same cafe, same light, same line.
Then we swapped the face per market, and localised the line on screen.
The interface you see, the brief, the casting, the licence, was designed and animated as motion graphics around the footage.
The footage itself was generated with Seedance 2.5.
Every face in that film is a real person who said yes. That's the whole point.
Real people. Real consent.
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Breakdown: how the launch film was made
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