A missed call isn't a missed call. It's $12,500.
The average HVAC operator misses 15% of inbound calls.
No callback. No text. Nothing.
At a $12,500 avg install ticket — every missed call that doesn't get recovered is $12,500 walking to your competitor.
The window to recover it? About 30 seconds.
That's how long a homeowner waits before they dial the next company on the list.
Not a lead problem. Not a marketing problem.
A response problem.
How are you handling missed calls right now? 👇
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Nico Brunelli
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A missed call isn't a missed call. It's $12,500.
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