Ivan Misner said it best: “Networking is more about farming than it is about hunting. It’s about cultivating relationships.”
And Dr. Misner knows a thing or two about this topic. Being the Founder of BNI - Business Network International, he is not doubt an authority on the matter.
Too often, people treat networking like a numbers game - shaking hands, swapping cards, chasing transactions. But that’s a short-term mindset.
Real growth comes from planting seeds, nurturing them, and letting relationships deepen before you try to expand.
Go deep first, go wide later.
🔸Depth creates trust.
🔹Trust fuels opportunities.
🔸And opportunities multiply into volume.
That’s why I prefer the term Connecting over Networking. 💫
The word itself carries a different energy - less transactional, more transformational.
When you connect, you’re not trying to “get” something. You’re trying to build something.
👉 How about you?
Do you approach new conversations as a connection... or a transaction?