Before you lock in dates or venues, ask yourself these questions. Theyโll shape attendance, pricing, and profit.
๐ฅ Event Length ๐ฅ
๐ข 1โ2 days โ Easier to sell, quick wins, light commitment
๐ข 3โ4 days โ Perfect for workshops, deeper networking, structured outcomes
๐ข 5โ7 days โ Immersive retreats or cruises where transformation and bonding happen
๐ฅ Group Size ๐ฅ
๐น 12 or less โ Ultra-exclusive, high-touch
๐น 10โ25 โ Great balance of intimacy and revenue
๐น 30โ75 โ Mid-sized, allows breakout sessions and variety
๐น 100+ โ Shifts from mastermind into full-on conference
๐ฅ Ticket Pricing ๐ฅ
๐ฐ $500โ$2,000 โ Accessible, easier to fill, needs more volume
๐ฐ $3,000โ$5,000 โ Sweet spot for coaches, consultants, entrepreneurs
๐ฐ $7,500โ$10,000+ โ Premium pricing, works best with small, high-level groups
๐ก Always ask: Whatโs fair for my niche? What transformation justifies the price?
๐ฅ Location ๐ฅ
โ๏ธ Local/National โ Lower barrier, shorter sales cycle
๐ด International/Destination โ Higher perceived value, premium price, requires more lead time
๐ฅ Strategies for Filling Seats ๐ฅ
๐ค JV partners & speakers โ Borrow audiences, build credibility
๐ฏ Paid ads โ Start early for testing (90โ120 days)
๐ฃ Organic posting โ Consistency 3โ6 months out pays off
โ Upsell/Add-on โ Bundle with your other programs for easy conversions
๐ฅ Timing: The Sweet Spot ๐ฅ
โ Too close (<60 days) โ Difficult unless you already have a hot audience
โ Too far (>12 months) โ Risk of losing momentum and commitment
โ
Sweet spot: 3โ6 months โ Enough time to plan, market, and build buzz
Variables that affect timing:
- Event size
- Type of niche
- Warm audience vs. cold audience (or both)
๐ฅ Want Some Help? ๐ฅ
Our travel agency handles all planning before, during, and after your eventโvenues, cruises, all-inclusive resorts, comp rooms, upgrades, and logistics.
๐ DM us or comment below to map out your next six-figure mastermind.