Before you lock in dates or venues, ask yourself these questions. Theyβll shape attendance, pricing, and profit.
π₯ Event Length π₯
π’ 1β2 days β Easier to sell, quick wins, light commitment
π’ 3β4 days β Perfect for workshops, deeper networking, structured outcomes
π’ 5β7 days β Immersive retreats or cruises where transformation and bonding happen
π₯ Group Size π₯
πΉ 12 or less β Ultra-exclusive, high-touch
πΉ 10β25 β Great balance of intimacy and revenue
πΉ 30β75 β Mid-sized, allows breakout sessions and variety
πΉ 100+ β Shifts from mastermind into full-on conference
π₯ Ticket Pricing π₯
π° $500β$2,000 β Accessible, easier to fill, needs more volume
π° $3,000β$5,000 β Sweet spot for coaches, consultants, entrepreneurs
π° $7,500β$10,000+ β Premium pricing, works best with small, high-level groups
π‘ Always ask: Whatβs fair for my niche? What transformation justifies the price?
π₯ Location π₯
βοΈ Local/National β Lower barrier, shorter sales cycle
π΄ International/Destination β Higher perceived value, premium price, requires more lead time
π₯ Strategies for Filling Seats π₯
π€ JV partners & speakers β Borrow audiences, build credibility
π― Paid ads β Start early for testing (90β120 days)
π£ Organic posting β Consistency 3β6 months out pays off
β Upsell/Add-on β Bundle with your other programs for easy conversions
π₯ Timing: The Sweet Spot π₯
β Too close (<60 days) β Difficult unless you already have a hot audience
β Too far (>12 months) β Risk of losing momentum and commitment
β
Sweet spot: 3β6 months β Enough time to plan, market, and build buzz
Variables that affect timing:
- Event size
- Type of niche
- Warm audience vs. cold audience (or both)
π₯ Want Some Help? π₯
Our travel agency handles all planning before, during, and after your eventβvenues, cruises, all-inclusive resorts, comp rooms, upgrades, and logistics.
π DM us or comment below to map out your next six-figure mastermind.