5d • General discussion
My Client Source Breakdown
Attached you can see my breakdown of where my clients have come in from over the last 6 months. Referrals always make up the majority of my new clients, I think this is REALLLLY important to keep in mind. It works both ways. A job might bring in two more clients, or it might scare away the client as well as give you a negative reputation.
No matter what, do your absolute best to make sure that every client walks away happy. Aviation is an extremely small world and word gets around fast. The good news is that it goes both ways. A strong reputation will continue to bring new clients in, with no work required on your end.
I have focused on posting blogs, social media, posters, business cards almost every day and still my marketing efforts bring in less than my referrals. That being said, social media can bring in a surprising amount of clients. It opens up your market in a way I never thought possible. I have clients that fly down from all over the country because they saw a Tik Tok or a post on Facebook. I have jobs coming up in multiple different states because they saw my content. If you are located in an area where you are constrained by lack of airports, consider becoming a travel aircraft detailer. It opens up your potential clients to the whole country. I can expand on that more if you would like!
Please let me know if you have any more questions about where to get clients.
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My Client Source Breakdown
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