Read this whether you're a content creator or not 🙏

Recently, we met up with a fellow creator friend who's been following HOL for a while. He told us one thing that I think is so powerful, I wish every content creator would hear it:

There are 2 types of content:

Content that’s relatable to a lot of people, so it gets tons of likes, shares, and comments.
Content that doesn’t relate to everyone, but to the right people, it hits so deeply that they never forget it.

Neither is better or worse—we actually need both. One helps you grow wide. The other helps you grow deep.

But here’s the truth:At House of Leaders, we’ve leaned too much into the first kind. That’s why our engagement is strong. That’s why over a million people follow us around the world.

But at the same time… we’ve realized something important:

Most people remember us for motivational quotes. Not for our deeper message. Not for our work in helping creators and leaders build a personal brand that reflects who they really are.

And that’s on us.

So here’s a gentle reminder—for ourselves, and maybe for you too:

Don’t just aim to be seen. Aim to be remembered. Don’t just create what’s shareable. Create what’s unshakable. Something that lingers. That changes how someone sees themselves. That speaks to the right people, even if it's not for everyone.

Because at the end of the day, it’s not about chasing virality. It's about building something that matters.

We’re reminding ourselves of that. And maybe… you needed the reminder too.

1 comment

Read this whether you're a content creator or not 🙏