Hospitality Uncovered
Public
4 members
$49/month
Most STR coaching communities teach the opposite of hospitality: algorithm hacks, arbitrage, scaling to 100 doors, handing your guests to an AI chatbot. Set it and forget it. That's not hospitality — it's a spreadsheet.
Michelle and I built something different. Years before retirement age, we asked what we'd actually want to spend our days doing. She loves cooking; I love our lake and its history — a 4th-generation cottage in NE Indiana. When the pandemic ended our 18-year hotel research firm, we stopped waiting. We renovated the cottage, built a chef's kitchen, bought a boat, and turned our passions into the stay itself.
Five years in, we run over 90% direct at 3x the revenue of comparable listings — because guests come for a beef Wellington class and a sunset history tour, not just a place to sleep.
This is where we teach it: build a direct booking brand, market it, get off the platforms, and create experiences guests return to year after year.
Learn from hosts who are living the dream!
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Learn how to transition away from dependency on Airbnb from hosts running 90%+ direct who treat hospitality as a craft.