Something I wish I knew when I started...

When we first started our social media marketing business, I said yes to everything.

And I mean everything.

At the time we were just trying to make it work. We needed clients, we needed experience, and honestly… we needed the money.

So if a client asked for something — even if it wasn’t really part of our scope — the answer was always yes.

“Can you help with the website?”

Sure.

“Can you run our email marketing too?”

Of course.

“Can you figure out this random backend thing for us?”

I’ll figure it out.

I convinced myself that being a jack of all trades would make me more valuable to my clients.

But in reality, it was setting me up to be undervalued and burnt out.

One of the biggest lessons I learned early on was the importance of boundaries.

Not just with pricing, but with scope of work and expectations.

Because the truth is, the clients who push boundaries are often the same ones who showed red flags from the beginning… I just didn’t know how to recognize them yet.

Now I can spot those red flags almost immediately.

And looking back, I honestly believe I experienced all of that so I could help other freelancers avoid the same mistakes.

Which is why I’m so passionate about helping social media managers build their businesses with structure from the beginning.

Curious to hear from you all:

Have you ever said yes to work that was definitely outside your scope just because you didn’t want to lose the client? Or are you currently dealing with a situation like that now?

Let’s talk about it.

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