6d (edited) • General discussion
UK LOTTERY BRIEF (Due Friday, 5pm EST)
UPDATED MUSIC BRIEF — UK LOTTERY BRAND (2026 CAMPAIGN)
Status: Revised direction — nostalgic dance no longer working
WHAT WE NEED NOW
We are shifting away from nostalgic dance vibes.
The new direction is upbeat, mid–high tempo, contemporary soul + funk with a warm, modern feel.
Think:
Vulfpeck – Back Pocket
Bruno Mars – 24K Magic (funk-lite energy, not full pop max)
Tom Misch – It Runs Through Me / South of the River
References Provided:
(YouTube links from client)
Important: Avoid anything too “dancefloor,” EDM, or house-driven.
CREATIVE NEEDS
Overall Vibe
Contemporary soul & funk
Warm, human, feel-good
Uplifting without being cheesy
Energetic but smooth — doesn’t overpower the story
Slight retro warmth is okay, but keep it modern and polished
Mood & Emotion
Joyful
Carefree
Euphoric/celebratory
Togetherness, unity, connection
Feel-good with emotional depth
Builds momentum and excitement
Tempo / Rhythm
Mid to high tempo
Toe-tapping groove
Steady, confident rhythm
Works for montage, movement, and people-focused visuals
WHAT THE MUSIC SHOULD DO
Bring warmth and humanity to the visuals
Add lift and momentum without overshadowing the voiceover
Evoke spontaneity, good vibes, optimism
Support scenes of community, winning moments, and everyday joy
USAGE NOTES
Instrumental will likely be used (due to VO)
Lyrics can be a bonus in the original version if aligned with themes:
“together,” “us,” “we,” “today,” “this moment,” “feeling,” “celebrate.”
Recognisable melodies are strongly preferred
Covers are acceptable only if the core melody is instantly identifiable in the instrumental
AUDIENCE
UK audience, age 30–60
Music must feel familiar, accessible, and broadly appealing
Deadline: Friday Dec 12, 5PM EST
Technical Requirements:
All submissions must include:
High-quality Master WAV + MP3
Instrumental version
A cappella version
Confirmed writer/producer splits
One-stop clearance (all collaborators must approve)
No unauthorized samples
No AI-generated music
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Representation & Terms:
All music pitched through Hit Record Academy will be represented by Joseph Lopez / Mr. Hit Record Productions as the sync agent.
Representation is non-exclusive
Joseph/Mr. Hit Record takes 30% NET of any sync fee secured
No ownership, no publishing share, and no back-end will be taken from any songwriter or producer
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UK LOTTERY BRIEF (Due Friday, 5pm EST)
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