Just received a brief from major gaming brand, most of the references are Hyperpop, Glitch, EDM Trap. Anyone in the community fit this vibe? Comment below.

UPDATED MUSIC BRIEF — UK LOTTERY BRAND (2026 CAMPAIGN) Status: Revised direction — nostalgic dance no longer working WHAT WE NEED NOW We are shifting away from nostalgic dance vibes. The new direction is upbeat, mid–high tempo, contemporary soul + funk with a warm, modern feel. Think: Vulfpeck – Back Pocket Bruno Mars – 24K Magic (funk-lite energy, not full pop max) Tom Misch – It Runs Through Me / South of the River References Provided: (YouTube links from client) https://www.youtube.com/watch?v=RecY5iZn6B0 https://www.youtube.com/watch?v=U8A9wfSgmhw https://www.youtube.com/watch?v=WwiinQPp3o4 Important: Avoid anything too “dancefloor,” EDM, or house-driven. CREATIVE NEEDS Overall Vibe Contemporary soul & funk Warm, human, feel-good Uplifting without being cheesy Energetic but smooth — doesn’t overpower the story Slight retro warmth is okay, but keep it modern and polished Mood & Emotion Joyful Carefree Euphoric/celebratory Togetherness, unity, connection Feel-good with emotional depth Builds momentum and excitement Tempo / Rhythm Mid to high tempo Toe-tapping groove Steady, confident rhythm Works for montage, movement, and people-focused visuals WHAT THE MUSIC SHOULD DO Bring warmth and humanity to the visuals Add lift and momentum without overshadowing the voiceover Evoke spontaneity, good vibes, optimism Support scenes of community, winning moments, and everyday joy USAGE NOTES Instrumental will likely be used (due to VO) Lyrics can be a bonus in the original version if aligned with themes: “together,” “us,” “we,” “today,” “this moment,” “feeling,” “celebrate.” Recognisable melodies are strongly preferred Covers are acceptable only if the core melody is instantly identifiable in the instrumental AUDIENCE UK audience, age 30–60 Music must feel familiar, accessible, and broadly appealing

Looking for UK rappers with gritty sounds for a current brief.

🎧 “Your next release isn’t just a song—it’s a step in your story.” 🎤 “Treat every drop like a doorway. You never know who’s on the other side.” 📅 “A release schedule is a roadmap to your future self—follow it with discipline.” 🚀 “Momentum is built, not gifted. Drop consistently and let the compound effect work.” 🔥 “Your audience grows when your releases grow predictable.” 🗓️ “Plan like a label. Execute like an indie. Move like a machine.” 📈 “The algorithm favors consistency. Your dream favors commitment.” 🎶 “Every release is a new invitation for someone to discover you.” ⏳ “Don’t rush the drop—prepare the rollout.” 🔁 “Repetition builds recognition. Build your brand one release at a time.” 📦 “A song is a product. A release schedule is a business.” 🔊 “Fans don’t appear by accident—they appear by consistency.” 💡 “Your catalog is your equity. Add to it every month.” 📣 “You don’t need a viral moment. You need a reliable schedule.” 🍀 “Opportunities multiply for artists who stay active.”

I have a couple of contacts fielding music for Keeping up with Kardashians. This is an ongoing search, and I will be putting together playlist to pitch to a couple of different sources. If you have something you think is a fit, send to [email protected] Reference playlist: https://open.spotify.com/playlist/15Fo6LNZZi6ZzFpZ7TAMEq?si=SZpZ6R4aS7-0ipeMUg0uTg&pi=qTAnCbczQr6o6 Technical Requirements: All submissions must include: High-quality Master WAV + MP3 Instrumental version A cappella version Confirmed writer/producer splits One-stop clearance (all collaborators must approve) No unauthorized samples No AI-generated music --- Representation & Terms: All music pitched through Hit Record Academy will be represented by Joseph Lopez / Mr. Hit Record Productions as the sync agent. Representation is non-exclusive Joseph/Mr. Hit Record takes 30% NET of any sync fee secured No ownership, no publishing share, and no back-end will be taken from any songwriter or producer