"Struggling with Low Open Rates? Here’s How to Fix It
If your email open rates are low, don’t worry—it’s totally fixable. First, make sure your subject lines are short, catchy, and personalized. Instead of something like “New Product Launch,” try “Wait ‘til you see this…” Personalizing with names can also increase opens by 26%. Also, ensure your emails are mobile-friendly since most people check emails on their phones. Keep subject lines under 50 characters and avoid cluttered designs. Add some urgency and curiosity by using phrases like “Last chance!” or “Only a few spots left!”—this gets people to open right away. Don’t forget to A/B test your subject lines to see which one performs better, like comparing “50% off your next purchase” vs. “Hurry, 50% OFF just for you!” Finally, timing matters—sending emails early in the morning (8-9 AM) or late evening (8-9 PM) can boost your open rates. If you need more help with your email strategy, feel free to DM me for a free email audit!