🎯 Funnel Anatomy Breakdown
The most ignored section of most funnels? The testimonial block.
I always use this formula:
  • Emotional headline: “I almost gave up… then I found this”
  • Before/After statement
  • Real face, real name, short video if possible
A proper testimonial block can double conversion.It’s not just social proof — it’s emotional reinforcement.
👉 Tip: Always place your strongest testimonial right after your offer.
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Andy Azad
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🎯 Funnel Anatomy Breakdown
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