When Your Client Sells Gravestones - and Wants 3D Product Videos
Continuing my series on one of the most unexpected AI content projects I've worked on: a full visual identity and product content system for a memorial stone manufacturer. This week's task: rotating 3D product videos for the future website's product pages. The client wanted potential buyers to be able to see each memorial from every angle - the kind of interactive-feeling experience that turns browsers into buyers, even for a product this significant. Here's how it came together: I first generated the product images in Higsfield - realistic shots of the memorial plates in context. Then, using those images as a base, I created the rotating 3D videos directly in Higsfield using the Kling model with one simple prompt: product with a 360° bullet time spin against a clean white background. Why this workflow matters: Kling is particularly strong at maintaining structural consistency as objects rotate - which is critical for something like stone monuments where texture, depth, and material quality need to hold up from every angle. A gravestone that looks cheap from the side kills the sale. Starting from a high-quality generated image rather than a rough sketch gave Kling enough visual information to produce a clean, believable rotation. The result: a set of smooth 3D product videos ready to drop straight onto product pages - no studio, no 3D modeling software, no production delays.