🧭 Office Hours (05/08/25) Recap: Mapping the Customer Journey (With Free Tool!)
What we covered:
Last night we went deep into how your customer actually experiences your business.
Not just when they click “buy,” but before they even know you exist and long after their payment clears.
We walked through:
  • How to identify your true “unicorn client” (the one who’s excited about what you offer and makes you excited to serve)
  • Why your lead magnet and checkout flow might be working... but still losing people
  • What to automate and what not to rush
  • How emotion drives buying decisions—especially fear and skepticism
  • The 4 stages of every customer journey (and what you're probably missing after delivery)
📌 Grab the Customer Journey Map template we used in class:👉🏾 Click here for the Miro board
💬 Want the replay? Comment REPLAY below and I’ll send it to you.
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Nicole Perpillant
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🧭 Office Hours (05/08/25) Recap: Mapping the Customer Journey (With Free Tool!)
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