I had to make a tough decision last month while writing Branding Beyond Clippers.
Option A - Write a long book, rich with wisdom and strategy from the Barber Insights Survey
OR
Option B - Split the knowledge into two books based on the beginning and fully booked barber stages.
I thought, "Nicole would say don't overthink and get stuck in creation mode, get out there and sell." So, that's what I did.
It's been two weeks since launching Book 1 on Setting the Foundation for Barbers and I've already sold 6 books with 3 more in the pipeline and connected with 5 barber colleges (2 of which invited for me to speak to their students).
It feels great! Not only to apply what I taught youth last year, but to reap the benefits faster! Plus, to have an amazing coach, , who challenged me to focus on "why not" with strategic action vs being paralyzed by unknown obstacles! I'm fired up! 🔥