23d (edited) • General discussion
Why "Authenticity" isn't Enough
“Just be authentic” is well-intentioned advice.
It’s also incomplete.
Authenticity without structure often leads to long explanations, too much context, and conversations that feel warm but go nowhere.
I see this constantly.
A practitioner explains their journey.
Their modalities.
Their philosophy.
The client nods… then says they’ll “think about it.”
Not because they didn’t trust you - but because they didn’t know what decision they were being guided toward.
Sales scripts don’t remove authenticity.
They protect it.
They allow you to stay present.
They give your nervous system something to lean on.
They ensure your best thinking shows up consistently — not only on your best days.
That’s ethical sales.
And this is especially true when you pivot online.
Your expertise isn’t enough.
You can’t rely on referrals online.
What you say goes a VERY long way towards more online sales.
In next week’s workshop, we’ll build the main assets you’ll need to have a complete online sales system setup inside your online business - in less than 30 minutes.
The Million Dollar Sales Toolkit™ Workshop
Thursday 12th February – 9am (Melbourne AEDT)
Wednesday 11th February – 3pm (PST)
Replay & resources included
$100 or 3 × $40/week
100% money-back guarantee.
Andy
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Why "Authenticity" isn't Enough
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