If you are interested in a little more information, here is a clip from my Podcast this morning. Starting tomorrow, I will be starting with harmonizing and getting the right keywords to start your targeting. If interested, watch the video below and check out the details here: https://www.skool.com/catalyst

If your Skool community feels like a ghost town, you’re not alone. Most Skool owners make one critical mistake: they rely only on social media to drive traffic. But here’s the truth: Social media is a leaky bucket. You pour time and energy into posts, only to watch them disappear into the void. What if I told you there’s a way to attract your ideal members directly to your Skool community—without begging for likes or shares? 👉 The secret? Optimize your Skool group for SEO. Yes, your Skool community can rank on Google and pull in members who are actively searching for what you offer. Here’s how to start: 1. Find the right keywords – What is your ideal member typing into Google? Use free tools like Ubersuggest or AnswerThePublic to discover their exact questions. 2. Optimize your Skool group description – Use those keywords in your Skool group’s title, description, and tags. This helps Google understand what your community is about. 3. Create a lead magnet that ranks – Write a blog post, guide, or video that solves a specific problem for your avatar. Include a link to your Skool community as the solution. 4. Leverage Skool’s built-in SEO features – Use the “Topics” feature to organize your content around keywords your audience is searching for. 💡 Pro Tip: Start with one piece of content targeting one keyword. For example, if you run a fitness Skool group, write “How to Stay Consistent With Your Workout Routine” and link to your Skool community for accountability. The best part? This isn’t a “maybe it’ll work” strategy. SEO drives consistent, organic traffic that grows over time. 🚀 Ready to take action? Here’s your homework: 1. Pick one keyword your ideal member is searching for. 2. Write a short blog post or LinkedIn article around that keyword. 3. Link to your Skool community as the next step. 👉 Comment below with the keyword you’re targeting, and I’ll give you feedback on how to optimize it! P.S. If you’ve been stuck at the same member count for months, this is your chance to break through.

These days, quality content isn’t just a nice-to-have—it’s essential for staying visible online. Google’s algorithm has come a long way from simple keyword matching. Now, it’s all about rewarding content that actually helps people and delivers real value. If you’re still relying on old-school tactics like keyword stuffing or churning out thin articles, it’s time to rethink your approach. The bar has been raised, and it’s not going back down. What’s Changed? Google doesn’t just want content—it wants content that: - ✅ Serves user intent - ✅ Provides deep insights - ✅ Demonstrates real expertise I’ve seen this shift firsthand while working with brands like Microsoft, Cox Communications, and John Maxwell. The content that wins now isn’t just optimized for search engines—it’s built to genuinely help the people reading it. And when you get it right, the results speak for themselves: higher rankings, more traffic, and better engagement. 🏆 What Does High-Quality Content Look Like? 🏆 Here’s what Google (and your audience) craves: ✨ Comprehensive, in-depth information ✨ Clear, engaging writing ✨ Demonstrated subject matter expertise ✨ A user-focused, problem-solving approach ✨ Original research and unique perspectives (if you are a nerd like me, you can read tons of guidelines here: https://developers.google.com/search/docs/essentials) It’s not about writing a ton of content—it’s about creating something that’s actually worth reading. How to Make It Happen Creating content that ranks and resonates isn’t just about writing skills. It’s about combining: 📍 Understanding what your audience needs 📍 Technical SEO know-ho 📍 A focus on delivering real value For example, my background in leadership and technology has helped me understand how people think and what they’re looking for. Pair that with solid SEO strategies, and you’ve got content that not only ranks but also connects with readers. Your Next Steps

You can target your posts to get Google traffic with a Public Community. Seriously. Let's go already!

🚀 Ready to Supercharge Your Community Growth? Let’s Get Creative! Hey Community Growth Builders! 👋 Growing a community isn’t just about adding members—it’s about creating a vibrant, buzzing space where people feel inspired, connected, and excited to show up every day. Whether you’re just starting out or scaling up, here are 10 creative, actionable strategies to help you grow your community like a pro: 1. Turn Your Superfans into Ambassadors 🌟 Your most passionate members are your secret sauce. Equip them with tools to spread the word—think exclusive perks, referral rewards, or even a “Member of the Month” feature. Let them shine, and they’ll bring their crew along for the ride! 2. Host Live Events That Pop 🎉 Live = life! Host webinars, AMAs, or workshops that get people talking. Pro tip: Make it interactive with Q&A sessions or breakout rooms. The more fun and engaging, the more people will invite their friends. 3. Collaborate Like a Boss 🤝 Two communities are better than one! Partner with other creators or communities in your niche. Cross-promotions, joint events, or even guest takeovers can introduce you to a whole new audience. 4. Create FOMO with Exclusive Content 🔑 Give your members something they can’t get anywhere else—think insider tips, templates, or behind-the-scenes access. When people feel like they’re part of something special, they’ll stick around (and bring their friends). 5. Gamify the Heck Out of It 🎮 Who doesn’t love a little friendly competition? Add challenges, leaderboards, or badges to keep things fun and engaging. Bonus: Gamification keeps members coming back for more. 6. Nail Your Onboarding Game 🛠️ First impressions matter. Create a warm, welcoming onboarding experience that makes new members feel like they’ve found their tribe. A quick video tutorial or a personalized welcome message can go a long way. 7. Share Wins Like Confetti 🎊 Celebrate your members’ successes—big or small! Highlighting wins not only makes your members feel awesome but also shows potential members what’s possible when they join your community.