Your Offer Doesn’t Cost Too Much · Growthworks Community

Your Offer Doesn’t Cost Too Much

You don’t have a pricing problem. You have a cost framing problem.

One of the biggest lessons I’ve learned in sales lately is this:

If you present a price without presenting the true cost, you might as well not present the price at all.

For years I obsessed over my number.

👉🏽 Is it too high?

👉🏽 Will they think it’s worth it?

👉🏽 Should I lower it?

But the number youI charge is never the real decision point.

The real decision point is: what will it cost them if they don’t do it?

If you don’t frame that, they will.

They’ll compare your price to a vacation, a bill, or whatever else is top of mind. Because you didn’t set the frame, they’ll create their own.

But the real cost isn’t a number.

The real cost is:

That’s the cost they’re really deciding on.

And it’s your job to make that crystal clear every time you present your offer

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