When Aaron states in the training that this is one of the hardest things to get right, he is not kidding.
I get going through the process is useful, but at some point, I have done so enough times, that I just feel overwhelmed by it.
I have to think that there are only so many types of products that pass through this space, and it should be easy to have a list of currencies for each type of training that one might be struggling with (that others have been successful using). There must be hundreds of life coaches. Hundreds of internet marketing coaches, etc. However, it is the soft skills I find most difficult. (e.g. life coaching)
What does a lifecoach's client wake up in the middle of the night saying, 'I wish I could just...?' That I can distill into a single word core currency?