Short vs Long Video · Growthworks Community

Short vs Long Video

Aaron has mentioned that the initial content

should be of short duration (max 10' video)

and perhaps a cheatsheet,

as the lead is still cold and does not know us long enough,

so as to commit to a longer video (> 60')

However when one visits Aarons website,

and clicks on the "SHOW ME THE EASY WAY",

or "THE MASTERCLASS"

the video is about 2.5 hours long.

Am I missing something here ?

Perhaps the 10' video is Step 1 for lead capture,

And "the masterclass" is Step 2 for lead nurturing ?

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