Just had a major breakthrough with my client Jimmy that I had to share with the community…
Jimmy came in with all the pieces—funding expertise, a high-value offer, organic content strategy, and even a lead magnet.
But like many entrepreneurs, he was stuck in “build everything at once” mode—trying to optimize retargeting, launch new funnels, tweak multiple offers… all before doubling down on what was already working.
On our strategy call, we paused and simplified.
The real clarity came when we mapped his actual conversion flow:
Hand-raiser post → DM convo → Google Doc or VSL → Website sign-up.
He was already closing high-ticket deals this way with minimal friction.
So instead of adding more, we decided to go all-in on that exact system.
No extra calls. No complicated funnels. Just one premium offer and a proven DM flow.
Now, Jimmy’s on track to build a long-term, scalable business that can hit $10M+ — not by doing more, but by doing less, better.
The question I’ll leave you with:
Where in your business are you overcomplicating something that’s already working?
And what would happen if you simplified and scaled that?
Let’s talk about it 👇
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Matthew Lopez
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Just had a major breakthrough with my client Jimmy that I had to share with the community…
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