Business Failure Is Actually Identity Failure

Tabitha Brown recently said some entrepreneurs need to just go back to work & she ruffled some feathers.

But here’s the part most people don’t say out loud:

From my perspective as a professional metaphysician, a business doesn’t fail.

👉🏽 An identity fails.

That might sound a little “woo” to some, and that’s okay. But for those of you who get it: your vibration (your inner identity) is what sustains the business.

If you’ve never truly anchored into “I AM the one who…” (sells, leads, coaches, creates, teaches or whatever your business requires), the business can’t hold.

The vibration won’t sustain what you refuse to become.

That’s why what we often label “business failure” is actually identity failure in disguise.

I’m curious, do you notice in your own journey that the moments of struggle are more about the mechanics of your business vs if you’re truly fully embodying the identity required to carry it?

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