- Quarter-on-quarter change in social media user identities: +0.5% (+24 million) - Year-on-year change in social media user identities: +4.1% (+206 million) - Average daily time spent using social media: 2 hours 21 minutes (YoY: -1.3 minutes) - Average number of social platforms used each month: 6.8 (YoY: +2.3% (+0.2)) - Social media user identities vs. total population: 63.9% - Social media user identities aged 18+ vs. population aged 18+: 86.6% - Social media user identities vs. individuals using the internet: 94.2% - Female social media user identities vs. total social media user identities: 45.4% - Male social media user identities vs. total social media user identities: 54.6% My big takeaways: Social media use is continuing to flourish and almost everyone who uses the internet uses social media. Most importantly, there are still so few people who are creating content. In fact, the overall users who are posting 2-3 pieces of content (my recommended volume) is only .3%. Get to making!