Is this the most important podcast I've ever done?
I didn’t know you could save tens of thousands of dollars on college just by rejecting the first aid offer and appealing it. After this conversation with Kelly O’Connor, I do. And it changed how I see the whole system.
Here are the biggest insights that every parent should know:
• Colleges are businesses. Tuition is a small slice of their total revenue. They invest in the right students.
• Ignore the sticker price. Target schools where your student is above average. That is where leverage lives.
• Expect a low first offer. It is normal. Do not accept it at face value.
• Appeal the offer. The appeal should come from the student, be kind and specific, and go to the Director of Financial Aid. Yes, this works.
• Know the numbers. EFC was renamed Student Aid Index. The label changed. The math got bigger. Understand your SAI before you negotiate.
• Use data to your advantage. Research average need met and average merit at each school. If they usually meet a large share of need, ask them to meet it for you.
• Package the student. Leadership, service, targeted essays that match what that school values. Be the student they want to “buy.”
• Follow directions exactly. If a school asks for two recommendation letters, send two. Not one. Not four.
Please listen to this conversation with Kelly O’Connor. If you are a parent, you need this for your kid!!!!!
Lastly, drop your biggest question below and I’ll get Kelly a list of community questions for a follow-up.