Want more authority, better clients, and momentum without guesswork? This is for you! At the Thought Leader Conference You’ll learn how to: • Turn one conversation into weeks of social proof • Get booked on podcasts and stages • Sharpen your message so buyers lean in • Build collaborations that actually move revenue And so much more. This is all happening at the Thought Leader Conference (free, online, two mornings: Oct 14–15). My good friend Jon Goehring will be interviewing me live, and you’ll also hear from top practitioners throughout the event. You'll love it Complimentary tickets are available. I’d love to see you there... grab yours: https://thoughtleaderconference.com/landing?am_id=benalbert1629

Our monthly mixer is tomorrow afternoon! https://www.linkedin.com/events/networkingforgrowgettersonly-vi7366950004587933697/

Yesterday's connection blitz w/ ACES was like drinking connections out of a firehose! Great connecting w/ great humans! Check out the calendar for more amazing events + Let me know if you'd ever like to do another community collab!?

FREE WORKSHOP (OPEN TO ALL):HOW TO TURN ANY VIDEO INTO A RAP SONG IN 3 MINUTES OR LESS I sing this song (attached) in the shower sometimes. It’s way TOO good. It’s way TOO catchy. And it was written by AI using a transcript of my conversation w/ Serah D’Laine. Any video, audio, book keynote, poem...heck, any content with a transcript...can turn into a top-40 rap song. In 3 minutes or less. It’s easy. I’m no genius. I’ll show you how WE do it and how YOU can too. We’ll use YOUR YouTube videos and make an entire ALBUM together. Join in! JOIN ME THURSDAY 9/4 AT 12PM ET for a free workshop exclusive to our community: https://us02web.zoom.us/w/86298385644? We’ll go for up to an hour. BRING YOUR LINKS and we’ll make an entire EP on the spot.

Is this the most important podcast I've ever done? I didn’t know you could save tens of thousands of dollars on college just by rejecting the first aid offer and appealing it. After this conversation with Kelly O’Connor, I do. And it changed how I see the whole system. Here are the biggest insights that every parent should know: • Colleges are businesses. Tuition is a small slice of their total revenue. They invest in the right students. • Ignore the sticker price. Target schools where your student is above average. That is where leverage lives. • Expect a low first offer. It is normal. Do not accept it at face value. • Appeal the offer. The appeal should come from the student, be kind and specific, and go to the Director of Financial Aid. Yes, this works. • Know the numbers. EFC was renamed Student Aid Index. The label changed. The math got bigger. Understand your SAI before you negotiate. • Use data to your advantage. Research average need met and average merit at each school. If they usually meet a large share of need, ask them to meet it for you. • Package the student. Leadership, service, targeted essays that match what that school values. Be the student they want to “buy.” • Follow directions exactly. If a school asks for two recommendation letters, send two. Not one. Not four. Please listen to this conversation with Kelly O’Connor. If you are a parent, you need this for your kid!!!!! Free resource Kelly mentioned: My Financial Caffeine Webinar. It unlocks his College Money Academy content at no cost. Tell them Ben sent you.https://wealth.financialcaffeine.com/ Lastly, drop your biggest question below and I’ll get Kelly a list of community questions for a follow-up.