Which YouTube Videos Get Clients?
YouTube is not just a social media. It’s the 2nd largest search engine after Google. People come here to find solutions for their specific problems. Serious learners = High buying intent 3 Types of YouTube Videos that Get Clients #1 OVERLAP WITH YOUR PAID SERVICE/OFFER - In a more DIY Style - Show them your process - Ex: How to set up a Facebook ads campaign #2 SHOW YOUR EXPERTISE - You have to answer the questions people have been searching for - YouTube auto-suggest keywords - Keyword Research using VidIQ, TubeBuddy or any tool you like #3 THEY BRING YOU AS A REAL HUMAN - Share your journey, stories, and struggles - Share your wins, valuable lessons, and breakthroughs - Inspire them with real stories not AI-generated bluff Video Types for Different Funnel Stages 1. AWARENESS STAGE - #1: Talking Head Videos facing the Camera Answer FAQs Explain Concepts Establish trust quickly with new audiences Ex Channel: Dr Dray - #2: Tutorials and How-to Videos Step-by-Step guides to do something specific Ex Channel: TruGreen Lawncare UK, Santral Media - #3: Reaction Videos It positions you as the expert Ex Channel: The Money Guy Show 2. CONSIDERATION STAGE - #1: Video Podcasts Ex Channel: Hale Fitness - #2: Compilation Videos - #3: Whiteboard Videos Physical or Digital On-Screen Whiteboard 3. DECISION STAGE - #1 Case Studies - #2 Hybrid Interviews (Collaboration between experts) - #3 Livestreams Ex Channel: Holly Lee