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Mar 22 • Tips & Resources 💎
Good Copy vs Bad Copy
The words you write on your About Page, in your VSL, emails, content, and ads can make or break the funnel.
It's because these can either persuade people to move to the next step in the funnel or bounce right away.
Here's some great basic criteria to watch out:
GOOD COPY:
- Talks about customers (uses you, their name or identity a lot, this is how you get, etc)
- Use clear, simple words
- Use multiple hooks
- Talks about specific results
- Paints a picture in the minds of the customers
BAD COPY:
- Talks about themselves
- Confuses people
- Speak as a general group (you guys, those women, etc)
- Uses fluffy language
- Talks about features
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Good Copy vs Bad Copy
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