🪿💨💎💎💎 Goose was dropping gems: Costa Rica IRL · 𝙂𝙊𝙊𝙎𝙄𝙁𝙔 🍓🐛🦋🌈⭐️🩷

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Oct '25 (edited) • 🩷 Shoutout

🪿💨💎💎💎 Goose was dropping gems: Costa Rica IRL

Below are my notes from the talk

gave on Day 1 of the Skool Costa Rica Talk IRL:

1. Skool = Community Platform with Business Features

To make a community thrive, you have to unlearn traditional business strategies.

Communities aren’t built on funnels(or just funnels) they’re built on connection!

2. Community and Business Alignment

Both need one shared mission or purpose that everyone rallies around.
The frequency and quality of how often you interact with people who share that purpose determine your success.
Your offer may evolve, but your brand, what you believe in, should stay constant. Dig deep into your convictions and let your authenticity shine.
KEY: Thin out the crowd and double down on what you truly believe. Let your freak flag fly.

3. Community Dynamics

A strong community creates inside jokes, shared language, and superfans.
These things make outsiders form strong opinions, which is a good sign of resonance.
Humor helps humanize your brand and deepen belonging.

4. Focus on Transformation, Not Transactions

5. Brand Expression and Culture

Every touchpoint, your posts, community discussions, classroom vibe, email signature, calendar, and even your choice of emojis, should reflect your brand’s values and culture.
This builds familiarity and emotional connection.

6. Free Community Strategy

The purpose of a free community is nurture, not conversion.
Many members won’t be qualified when they join.
Your job is to help them grow, align with your values, and become your ideal client over time.
Once nurtured, conversion happens naturally.