13d β’ π Chat
πAI vs Humanity, utilize your Authentic Edgeβ¦
Yoo wassup guys, Iβve noticed that ai is taking over
This is because people try to use artificial intelligence to replace humans
We need to double down on augmented intelligence that innovates humans
Enough about that, people are automating content aswell, especially in the info space, but where is the authenticity?
Why is everyone copying each other?
Well, itβs because people still believe that they have to ββfollow an already proven systemββ
Yeah sure, but I never wanted it to turn out where people just copy each other
I actually found the solution to this
How can we show our authentic edge within our content???
This is how I do it in a nutshell:
1. Funnel Approach
- TOF (Awareness): Broad, human, relatable. Vlogs, raw stories, lifestyle clips β build trust & resonance.
- MOF (Nurture): Problem-solving + personal stories. Show frameworks, answer questions β prove expertise.
- BOF (Convert): Case studies, whiteboard breakdowns, client results β solve big pains, clear CTA to book.
2. Core Principles
- Authenticity > Polish: Show real personality, leave imperfections in.
- Emotional Hook: If it doesnβt make you feel, it wonβt connect.
- Proof β Promise β Plan: Show credibility, give a promise, then deliver insight.
- 3:1 Rule: Three value posts for every direct CTA.
- Professional but Human: Look sharp, but be vulnerable, funny, honest.
3. Execution (Weekly)
- 7 long-form videos β 4 TOF, 2 MOF, 1 BOF.
- 21 short clips repurposed (binge-worthy, punchy, story-driven).
Watch this video for a more in depth breakdown: https://youtu.be/Tsdfweg7W7A?si=irTNNU_TXxuRmCyN
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πAI vs Humanity, utilize your Authentic Edgeβ¦
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