How are you using LinkedIn to grow your Skool? · 𝙂𝙊𝙊𝙎𝙄𝙁𝙔 🍓🐛🦋🌈⭐️🩷

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How are you using LinkedIn to grow your Skool?

Here are 10 things I’m doing to leverage LinkedIn for Skool to help me grow my community during the Blitz and beyond! 🥳

I have 36,000 followers on LinkedIn and it’s one of the main places I’m using to drive my Skool growth.

I’d be curious to know what’s working for you, or any other strategies you are using on the LinkedIn platform?

1) Add your Skool to your ‘Featured Section’ as the main and first media link (see https://linkedin.com/in/samrathling-linkedinexpert/ as an example). 70 % of LinkedIn users access on mobile so make it the first link. Picture screen shot below.

2) Add your Skool to the link at the top of your profile. This feature is being removed for people who never had it but if you already have a link under your header image you can edit it. I’ve got mine hyperlinked under ‘Free LinkedIn Training Courses’. Picture of this below.

3) If you pay for premium or Sales Nav, you can set an ‘Away’ message, like an Out of Office to any 1st degree connection. I have this set up. If we are connected, send me a message and you’ll see it, I’ve added a picture below.

4) Talk about your Skool in your ‘About’ section (main bio) and add the link, that is 2600 characters of space to share info about your Community. It won’t be clickable but make sure it’s easy and memorable as a URL.

5) Change your Custom link to redirect to your Skool, again this is only available for Premium or Sales Nav users but it will appear above every piece of content you write, and in every DM. I have mine set to ‘Visit my Store’ and it drives click through to my Skool.

6) Talk about your Skool in your content and Comments under posts. Don’t do this all the time, but on educational posts, where you are providing value you might say, for more tips like this and other free resources (go to my Featured section on my profile / click on ‘Visit my Store’ at the top of this post if you have the Custom button).

7) Add your Skool into your header image. Visually draw attention to it. You can have 3-5 images as a slideshow with Premium or Sales Nav. Or one on the free version. Design in Canva using templates.

8) Use your Skool in DM’s as a nice give for new connections (inbound) and as a way to build the relationship (outbound). Give, give and give some more. This is a huge area for Skool growth. 100+ outreach a week and you should convert good numbers. Be very targeted, make sure you are connecting with exactly your target market and IDEAL client. No selling, pitching or spamming!

9) Mention and connect your Skool to your Company page on LinkedIn. You can drive people to your Skool URL from your Company Page under the button / call to action, and in the About Page,

10) Add to your Services page description, don’t have one? Go to LinkedIn.com/services to create one.

Bonus tip: Go back over top performing older Articles and posts, edit them and add your Skool community link. These will see be getting impressions every week. Find these in your content analytics. Change from 7 days to 365 days to see your best posts over the last 12 months.

Bonus tip 2: Advertise a LinkedIn event, could be a LinkedIn Live or a webinar, use LinkedIn events feature to invite people from your network and when live 1:Many you can mention your Skool just like you would when you are live on other platforms.

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What else would you add?

What is your favourite from this list?

Helpful?

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