Hey friends! Ever toyed with the idea of opening a coffee shop? Here’s why that dream might be more compelling than ever: Specialty coffee is booming! In 2025, 46% of U.S. adults had a specialty coffee just yesterday—an 84% jump since 2011—and that even beats traditional coffee at 42% . Coffee remains America’s favorite drink, with 66% enjoying a cup each day . The trend has been years in the making—45% of adults were sipping specialty coffee daily in 2024, up 80% since 2011 . Young grown-ups are driving this too—66% of 25‑39-year-olds had specialty coffee in the past week . And guess what—specialty coffee isn’t just tasty. 61% of drinkers say coffee is good for their health, with plain coffee even earning the “healthy” label from the FDA . Plus, this isn’t just about the taste—it’s about experience, sustainability, and connection in every cup (hello, brand story!) . If you’re into numbers, specialty coffee makes up 55% of the U.S. coffee market by value in a whopping $48 billion industry . And globally, the market is headed toward $152 billion by 2030 . So, why now? There’s a passionate customer base that values quality, health-conscious consumers who care about origin and fairness, and tons of creative ways to stand out—whether it’s drip, cold brew, medium roast, or ethically sourced beans. If you love coffee and community, starting a coffee shop isn’t just a business move—it’s a way to share joy, flavor, and connection, one cup at a time.

Hey there, founder. We’re so glad you’ve joined us. ☕ We own and operate two coffee shops and a specialty roastery, so most of our mornings begin with strong coffee and a clear plan of attack. After 7+ years of navigating the specialty coffee industry—from buildout to break-even, from hiring to wholesale—we’ve charted a course worth sharing. 🧭 Why We Built This Community This isn’t just a place to talk about espresso and countertops (though we do that too). This is a strategic command center for aspiring café owners who want: - 💡 Clarity about what really matters when launching a shop - 📊 Systems and tools for operations, finances, and staffing - 🌎 A crew of like-minded founders to walk the journey with - 📍 Real, battle-tested insights from people doing the work 🔧 What You’ll Learn Inside Inside this community, we’ll break down the full journey: - 🧠 Planning – Market research, budgeting, and funding your dream - 🚧 Opening – Buildout timelines, equipment, layout, and menu setup - 📈 Operating – POS systems, staffing, pricing, inventory & daily rhythm - 🚀 Growing – Marketing, brand building, second locations & scale ⚓ Let’s Get Started You’re not just a coffee lover—you’re a builder. You’re here because you’re ready to turn a dream into a functioning, profitable business. We’re honored to serve as part of your crew. Let’s plot your course and launch strong. The wheel is yours—let’s set sail.