Niche Selection Worksheet · Dispatcher University (Free)

Jonathan Perfecto

Jul '25 • 🔔 #Wins

Niche Selection Worksheet

Step One: Write down 5 niches you’re deeply interested in

1. Example: I’m gravitating towards the dry van semi truck niche. Lots of carriers in that niche.

2. Flatbed Trucking because i feel i can work best with that load.

3. Refrigerated Freight i know a lot of carriers have this type of niche.

4. Dry Van Trucking

5. Box Truck

Step Two: Write down 5 skills or areas of expertise you currently have

1. Example: I know friends with trucking companies. I have a degree in finance. I’m good in front of the camera. I can easily make friends. I know how to do sales/marketing.

2. I have good communication with people, get with others easily well.

3. I know how to do sales/marketing be a entrepreneur.

4. I know a lot of people that have fright trucks

5. I know how to cook.

Step Three: List the problems, fears and desires of your chosen niches

1. Example: People with dry van trucking companies have a lot of loads available. Yet, they struggle to find high paying lanes. They also don’t feel comfortable managing the paperwork.

2. Low Freight Rates: The oversupply of dry vans compared to demand can drive freight rates down, making it difficult for owner-operators and small carriers to remain profitable.

3. Deadhead Miles and Poor Route Planning:Drivers often travel long distances without freight (deadhead), which increases fuel costs and reduces profits. Poor route optimization also leads to inefficient fuel usage and time waste.

4. Running at a Loss or Going Out of Business:Rising fuel costs, equipment maintenance, insurance, and compliance fees make it hard to stay profitable. Drivers fear not earning enough to cover these costs.

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