Set Sending Hours Before You Switch On

Command note: An automation with no sending hours will text a new lead at 2 a.m. the moment one arrives.

Most builds never set the hours. Until you turn on a Time window on each automation that sends, texts and emails can go out at any hour, including the middle of the night.

What we shipped: the current GHL Command release adds a job to step 12 of Build a client account: Set the hours texts may go out. The build itself sets no sending hours, so the job tells you where to set them, and that Specific time starts at Monday to Friday, 8 to 5.

Where it bites:

• Form leads that land overnight

• Quote follow-ups that fire on a weekend

• Re-engagement sends kicked off from a late-night import

• Any workflow cloned from a template that never had hours set

Do it now:

1) List every workflow in the account that sends a text or email

2) Open each one and turn on its Time window

3) Pick the hours on purpose. Which hours apply to your clients is a question for your own lawyer, not a default

4) Re-check after every new build or re-plan, since a new sending workflow starts with no window

5) Write the hours on the client's handoff so they know when messages go out

Speed to lead wins deals. Speed at 2 a.m. wins complaints.