7d • General discussion
Count Every Message One Contact Gets
Command note: nobody plans to spam a lead. It happens because five workflows each send something reasonable.
Every published workflow looks fine on its own. The contact experiences the sum of all of them.
The command I run before adding anything new to an account:
"List every published workflow in this sub-account, and for each one show me its trigger and every message step it sends. Group them by trigger so I can see which workflows the same contact can enter at once."
What usually comes back:
• Four workflows that all fire on contact created
• Three separate "just checking in" texts inside 48 hours
• A nurture sequence still running underneath a booking confirmation
• Message steps with almost no wait between them
Do this before you build the next automation:
1) Pick one real entry point — a form, a calendar, an ad.
2) Add up every message a contact from that door receives in week one, across all workflows, not just the one you are editing.
3) Write the number down. If it is more than you would tolerate in your own inbox, cut messages. Do not reorder them.
4) Add an exit condition to the sequences that should stop when another one starts.
5) Run one test contact through that door and read the actual thread, in order, the way they will read it.
Most accounts do not have a messaging problem in any single workflow. They have a stacking problem nobody has ever added up.
Your client does not count workflows. They count messages.
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Count Every Message One Contact Gets
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