1d • General discussion
Click Every Link Before It Goes Out
Command note: A link that works for you is not a link that works for the lead.
The classic miss: the message reads well, the workflow fires on time, and the button goes to a preview URL, an old page, or a login screen. You were signed in when you tested it, so it opened fine. Nobody else was.
Where links quietly break:
• Preview or editor URLs pasted in place of the published one
• Pages renamed, moved, or unpublished after the message was written
• Booking links for a calendar that has since been turned off
• Links copied from one client's template into another's
• Trigger links still pointed at last quarter's offer
Do this before any message with a link goes live:
1) Send it to yourself. The real message, not the preview pane
2) Open it on a phone, in a private window, signed out of everything
3) Click every link, including the footer and the unsubscribe
4) Finish what the link asks for. Book the slot, submit the form
5) Confirm the record lands in the account where you expect it
6) Repeat whenever a page, calendar, or domain changes
The message is not the deliverable. The click is.
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Click Every Link Before It Goes Out
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