🛑 The 5 Stages Of Opportunity Hopping..(Shiny Object Syndrome)

Man, I remember when I first got into this whole digital marketing game.

I was working at the YMCA making $9 an hour, getting sued for thousands of dollars, barely keeping my head above water.

I had this fire in me though—I knew there had to be a better way. So I went on youtube and dove into digital marketing.

Funnels, automations, ads—I was obsessed. It felt like I had finally found the thing that was going to change everything.

But after that initial high wore off, reality punched me in the face. I wasn’t closing deals.

Clients were ghosting me. The tech felt overwhelming. Every day felt like I was spinning my wheels and going nowhere.

So what did I do? I did what a lot of people do—I started looking for something easier.

I jumped from niche to niche… real estate, solar, local business, lead gen, reputation management, websites, funnels, social media management...

Every time I hit resistance, I told myself, maybe this just isn’t it. And I’d pivot.

Again. And again. I didn’t realize it at the time, but I wasn’t failing—I just wasn’t staying long enough to succeed.

A mentor of mine said if I can answer two questions, I could make alot of money..

#1 - Who are you going to serve?

#2 - What problem of theirs are you going to solve?

Eventually, I decided I was going to stick it out with what we all know as "Database Reactivation" for solar companies.

I made the decision that if I ran into a problem, workflows not firing, A2P not verifying, messages not going to the right people, not booking as many appointments as I thought...

No matter what, I WAS GOING TO FIGURE IT OUT...

And for the first time, I didn’t have the option to chase the next shiny thing.

I had to show up every day and get better. And something wild happened… I started getting results and the businesses were happy.

I built real skills. I became valuable.

That experience taught me something I never forgot:Success doesn’t come from finding the perfect opportunity.

It comes from committing to one long enough to grow roots.

So if you’re in the middle of the grind right now—if things feel heavy or like they’re not working—don’t bail.

That moment when everything feels like it’s falling apart?

That’s the exact place most people quit… and it’s also where your breakthrough is hiding.

Stick with it.

The magic isn’t in the new thing.

Its in the work that you are avoiding and in seeing one thing all the way through.

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