Owned Media (The Multiplier)
Focus: Website, Blog, and Email.
Strategy: Leveraging your core digital real estate to serve as the foundation for all other content. Instead of being at the mercy of algorithms, you own these channels.
Key Outcome: The "1-to-10 Repurposing Workflow"—taking one core piece of owned content (like a blog post) and mapping it out into 10 distinct assets for social media and other platforms.