Pillar 2: Small Group Forming for May
If your entire visibility strategy relies on an algorithm you don’t control, you’re building your house on rented land You’ve clarified your message (Pillar 1). You know who you are. But if the "landlord" (Instagram, LinkedIn, TikTok) decides to change the locks, who is actually going to hear you? That’s why this month in GetKnown, we are diving into Pillar 2: The Media Pillar. We’re spending 3 parts breaking down: - Week 1: Owned Media (The Multiplier) — May 13 @ 5 PMThe Outcome: Your custom "1-to-10" Repurposing Workflow. You’ll walk away knowing exactly how to turn one single video or article into 10+ high-value assets for your blog, email, and social channels. - Week 2: Earned Media (The Authority) — May 20 @ 5 PMThe Outcome: Your "Media Ready" Hit List. We will identify the top 5 podcasts or publications in your niche and draft your first "No-Brainer" pitch that gets a "Yes." - Week 3: Paid Media (The Accelerator) — May 27 @ 5 PMThe Outcome: The "Visibility Engine" Blueprint. A simple, low-spend ad strategy to boost your top-performing content so you’re generating leads while you’re off the clock. The catch? I’m only taking 10 people through this deep dive. I want to make sure everyone gets the "hot seat" time they need to actually see results. (P.S. Premium members, check Skool—this is free for you! Use code: GKICON or contact us directly at 614-818-5741 and let Rachel know you want to claim your FREE Seat)